PEARL Travel is a digital platform operated by the Performing Arts Leadership (PEARL) under the supervision of the Arts & Heritage Centre, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. It is established as a strategic initiative endorsed by the Deputy Vice Chancellor (Student and Alumni Affairs) to foster structured student entrepreneurship and innovation, in alignment with the Future Caliph agenda and the University Digitalisation & Sustainability (PSU-PKU) pillar of the UniSZA Strategic Plan. Leveraging PEARL’s active involvement in digital broadcasting through Pesona FM, a 24-hour internet radio station and Pesona TV on YouTube, the platform demonstrates a strong commitment to lifelong learning, good governance and sustainable digital enterprise within the creative and cultural ecosystem.